The Jooze Project

Browsing through the design.org blog, I came across this concept design by student Yunyeen Yong for a "juice company geared toward kids"(Patterson, Packaging Design: The Jooze Project).

source:"Packaging design: Jooze Project"

This design is a very cute, innovative way to appeal to children. The boxes are not only attractive to children because of their style, but are also very functional and up front about their contents.

Right away, our eyes are attracted to the slightly muted yet vibrant colors of the juice boxes. The colors are warm, calming, and fun, like many products made for children. The colors also aid in displaying which flavor is in each box, in a way that is more fun than simply having the text "apple" or orange" written on the label. Similarly, the geometric shapes of the juice boxes are reminiscent of actual fruit slices. The sides are even decorated with imagery of seeds to make to box look more like actual fruit. I have a feeling this aspect of straight-forwardness would appeal to children, who often prefer this kind of presentation to more complicated (and to them, boring) symbolic representations. At the same time, the flat surfaces on the "fruit's" exterior gives the juice boxes very stable foundations which could prevent spills and messes, an aspect the kids might not even think of, but the parents would surely appreciate.

With out even knowing it, kids would choose this unique, thoughtful product because of what's inside, simply because the outside reflects the inside in such a fun, appealing way.